The Government of Japan x Bloomberg—Creation of Science, Technology, and Innovation
Leading the creative direction of a branded content series in partnership with Bloomberg Media Studio, highlighting Japan’s efforts in using advanced technologies to address pressing global challenges. Articles are published in 2020.
Problem Statement:
To align with global goals for sustainable development, the Government of Japan sought to communicate how Japanese innovation is shaping a more sustainable future. The challenge was to showcase technically complex solutions in an engaging and accessible format for an international audience.
Solution:
As the client-side liaison and creative lead, I collaborated closely with Bloomberg's editorial and design teams to shape a compelling multi-part advertorial campaign. We transformed dense technical subjects into visually captivating and digestible narratives that communicated Japan’s global impact.
Credit:
Bloomberg
Shinsuke Okazaki
Shinsuke Okazaki
