The Government of Japan x CNN—Japan's Art Beat
Leading the creative development of an interactive editorial campaign in partnership with CNN International to showcase how regional art festivals are revitalizing rural Japan. Created and published in 2019.
Article:
Art Leads Japan's Regional Revitalization
Problem Statement:
While Japan is globally known for its major cities, many rural areas struggle with depopulation and economic decline. The Government of Japan aimed to shift this narrative by spotlighting local art festivals as innovative models for cultural and economic revitalization.
Solution:
In collaboration with CNN’s content studio, we created a visually rich and interactive digital article that introduced four distinct regional art festivals. These festivals were framed not only as creative hubs, but as compelling reasons to explore Japan beyond its metropolitan centers.
Credit:
Hakuhodo
Mami Morozumi
CNN
Misaki Nagaya
Asako Tanaka
Mami Morozumi
CNN
Misaki Nagaya
Asako Tanaka
