Evering–Social Media Campaigns
Social media campaigns for Evering, a smart ring that allows users to make contactless payments using Visa.
Problem Statement:
Evering just had its series A investment and ready to expand its market in Japan. However, the idea of paying through ring is not common yet in Japan, and the client was struggling to communicate the situation and context to use the ring.
Solution:
We created social media post series to communicate the occasions to purchase the ring by seasons, and also what to do after you purchase the ring. Along with the social media campaign, we created PR banners that will be sent along with PR release articles.
Credit:
EVERING Inc.
Midori Nakazawa
Go Tomishige
Kanako Takada
Midori Nakazawa
Go Tomishige
Kanako Takada
2022 Best Product Design Award by Nikkei
Valentine's Day Campaign
Instagram Post Series on What To Do After the First Time Purchase
New Color Series Campaign
