Generative Identity
—Isamu Noguchi Museum
Rebranding project of Isamu Noguchi Museum using an interactive identity.
Problem Statement:
How could I blend the cultural nuance more into current branding of Isamu Noguchi Museum? Also, how could I get visitors more engaged into his work through the new identity?
Solution:
I developed an animated logo inspired by Noguchi's iconic "light sculpture." In order to make it mysterious yet revealing, I used colors and shapes out of Noguchi’s work presented in his museum and created an interactive system that spur imagination of the experience.
Duration:
4 weeks
Researched about Isamu Noguchi and his works through exhibitions and museums. Visually documenting everything about the museum and the artist.
Created a generator using HTML/CSS that visitors can interact and play with the brand identity.
