Lumina Foundation—Social Media Graphics Design

Social media posts for Lumina Foundation, an independent, private foundation in Indianapolis that is committed to making opportunities for higher education accessible.

Problem Statement:
We were tasked to create a series of Instagram carousel ad. Because this ad will target the potential students who may consider using the foundation's service, we needed to communicate to the persona of the potential users.
Solution:
While following the brand guideline of Lumina Foundation, I created a few patterns that tell the story of users' pain points and solutions using photography that convey the ideas of improvement of their current finance situation.
Credit:
VOX Global
Charlie Waddle