Mento
—Website Design and Branding Design
Creating a website and brand materials for an AI-powered leadership coaching platform.
Problem Statement:
Mento is a Japanese startup offering coaching services for corporate executives and employees. Ahead of the launch of Mento Management AI, a new platform service designed to help leaders understand internal culture, performance, and employee motivation, the company needed clear brand materials and a website to effectively communicate the value of this new service.
Solution:
I collaborated closely with Mento’s CEO, creative leadership, product designers, and marketing team to define the platform’s strengths and positioning. Based on these insights, I designed the website from scratch, developing wireframes and applying Mento’s existing brand system. To humanize the AI-driven product, I incorporated hand-painted visual elements and custom illustrations that clearly illustrate common leadership pain points and how Mento Management AI addresses them.
Credit:
Mento
Keito Suzuki
Keito Suzuki
Implemented the handpainted patterns throughout our brand assets to add humane touch to the product's brand and show the core value of being passionate in what you do.
Created illustrations to show the painpoints of existing employees who can benefit from Mento Management AI.
