MetroplusHealth
Fall 2024 Campaign

A multilingual campaign to promote affordable health care to New York City residents.

Problem Statement:
We wanted to increase the awareness of MetroplusHealth’s $0 essential plan. This campaign aims to help a diverse range of New Yorkers to learn that they have an option of receiving affordable healthcare plan.
Solution:
I created multilingual brand assets for subway takeovers and newspapers in over 20 media outlets using the brand system of MetroplusHealth I also created the social media reel using After Effects as well.
Credit:
Bellweather Agency
Kip Helton
Diana Lee