NYC Votes
Campaign 2024
Developing visuals to engage
New York City to vote for the General Election 2024.
Problem Statement:
It is a campaign to raise awareness prior to the NYC General Election in November. To engage to all New York City voters, we needed to create a bold visual campaign. We also needed to make voting something relatable to them.
Solution:
I joined from the brand scaling phase where we created various assets based on the existing brand identity (OOH, LED trucks, social ads, train ads, etc). We also created brand assets in nine languages to communicate with a larger audience.
Credit:
Bellweather Agency
Kip Helton
Diana Lee
Sara Austin
Benjamin Lorimore
Kip Helton
Diana Lee
Sara Austin
Benjamin Lorimore
