Japan Ministry of Foreign Affairs x CNN—Japan Shares Solutions

Leading the creative direction of a TVC campaign aimed at enhancing Japan’s global presence through emotionally resonant storytelling. Created and aired in 2019.

Problem Statement:

The Ministry of Foreign Affairs wanted to highlight Japan’s efforts in six critical areas: Maritime security, Aging society, Business development in Africa, Climate change,Tokyo 2020 Paralympics, and Public health in developing countries.

Solution:

I developed the overarching narrative concept and ensured visual and tonal consistency across all six TVCs. I crafted storylines that framed each topic through the lens of personal impact, using real voices and cinematic visuals to humanize initiatives.

Credit:

Hakuhodo
Naoya Taki
Kenichiro Sakai
Mami Morozumi
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CNN
Misaki Nagaya
Asako Tanaka