Signpost –Rebranding Project

Rebranding Signpost, the new tech initiative of International Rescue Committee.

Problem Statement:

Signpost, a pioneering information service, leverages technology and global-local collaboration in crisis areas. We needed brand assets to tell its impact on affected communities.

Solution:

We rebranded Signpost’s visual identity for more comprehensive messaging. I developed the website using JavaScript and HTML/CSS. To tell the human aspect of the service, I designed over 40 illustration assets that effectively convey key concepts of Signpost.

Credit:

International Rescue Committee
Olivia Blinn

Introducing a new brand identity system that communicate the brand to be approachable, comprehensible, and trustworthy for people in the crisis areas around the world.

Created a set of custom illustrations based on the brand system we built. There are over 40 items in total.

Developed customized logos for local teams in over 20 countries based on the brand identity system of Signpost.