The Government of Japan x The Washington Post—Transforming the Workforce
Leading the creative development of an advertorial campaign in partnership with The Washington Post Brand Studio. Created and published in 2020.
Article:
Transforming the workforce through technology
Innovating a more inclusive workforce
Problem Statement:
Japan’s work culture has long been perceived as rigid and male-dominated.
The campaign aimed to challenge traditional perceptions of Japan’s workforce by showcasing national efforts to empower women and people with disabilities, especially through innovation and inclusive technologies.
The campaign aimed to challenge traditional perceptions of Japan’s workforce by showcasing national efforts to empower women and people with disabilities, especially through innovation and inclusive technologies.
Solution:
As the campaign’s creative lead and client-side liaison, I collaborated closely with The Washington Post Brand Studio to ensure the content was strategically aligned and visually engaging.
Credit:
The Washington Post
Terrie Lam
Sarah Anthony
Terrie Lam
Sarah Anthony
Visualizing complex data about the labor force and employment in Japan through hand-drawn illustration to show human aspect of the data.
As it is often seen as a serious, difficult topic, we used onceptual illustrations to communicate how initiatives to transform the workforce can be life changing.
Introducing animated data visualization and illustration to create approachable look and feel to the advertorial series.
